ru en
ru en
ESPORTS
IN FIGURES
go to website

Blinkfire Analytics uses computer vision technology and AI to track social media analytics and sponsorship exposure on a visual and textual basis across social media feeds in near real-time. Blinkfire then provides brands’ earned media, giving a value to the engagements received and supplying automated and in-depth reports.

With esports' massive exposure and popularity, sponsorship opportunities are increasing exponentially. This partnership between Natus Vincere and Blinkfire provides NAVI with the tools to measure sponsorship ROI for current and potential brand partners, with a deeper understanding of its social media inventory and its value.